The Simmer Branding Studio is a major part of the Simmer Think Tank & Tiki Lounge experience. Our proven methodology combines storytelling, screenwriting, and almost 20 years of helping other companies to create powerful and memorable brand names. With our system, Simmer works with you to discover new brands and brand identities which can help set your product, service or company way ahead of the competition.

Our Most Recent Credential Our most recent credential is Sony's newly unveiled video website Crackle.com. Formerly known as Grouper, we worked with their management team to help establish a name that would really help to underline the excitement which was going to surround their new look, feel and content. A wide range of possibilities were created and evaluated, with Crackle emerging as the winner. In addition, Simmer also created names for several of Crackle's new content channels, including Wet Paint (their animation stream), High Wire (their standup comedy offerings) and the soon-to-go-live Moving Targets (their sketch comedy channel.)